new research from Harris Interactive has brought to light some interesting opinions on the Smart Home. The study surveyed “a representative sample of over 1000 UK respondents” and revealed that 74% are not aware smart home technology is already available and 19% absolutely would not own a smart home System. challenges and opportunities ahead for the industry. read the full release below…
Smart home Systems are the current tech advancement allowing consumers to monitor and control their home consumption of energy, water, communications and enjoyment services using a variety of intelligent, connected devices – yet just one in 20 (5%) UK consumers say they would absolutely own one, compared to one in five (19%) who absolutely would not.
According to research by Harris Interactive, a leading market research agency, the main reason smart home Systems are not popular with consumers is a lack of trust; two-fifths (41%) of respondents claim not to depend on any of their current service providers (including utilities, broadband, telecoms and home security) to deliver a system that would potentially enable them to control, and as a result reduce, their consumption at the touch of a button.
The research, which surveyed a nationally representative sample of UK consumers, also found that the majority of consumers (74%) are not aware smart home technology is already available, nearly a third (31%) believe it will take at least five years or a lot more to develop, while nearly one in ten (9%) do not believe a smart home System will ever become a reality.
Consumers did cite saving money on household bills as a crucial priority however – half of respondents (50%) would be delighted to source all services from the same provider if it made financial sense and a similar proportion (52%) identify saving money as a reason to manage their household’s energy consumption a lot more effectively.
Further findings from the study include:
Saving time is not enough to convince consumers of the benefits of smart home Systems, with less than a third (31%) ready to consider using any services that will save them time.
Technological advancements per se are not of particular value to consumers, with just one in five (21%) citing this as a priority.
Much the same as in their home, the majority of consumers do not use connected devices or apps to monitor their health and wellbeing, with three-fifths (62%) not actively using the technology, compared to less than a fifth (17%) that use them regularly.
Lee Langford, research director at Harris Interactive, commented, “Service providers and others that want to operate in the smart tech space have some way to go to educate and convince the general public of the potential benefits. This is still a very open field and the most trusted providers are a lot more likely to be successful in the long term.”
The report is part of Harris Interactive’s customer Power series supplying brands with competitor benchmarking trends and insights about customer relationships and experiences. customer Power is created to help organisations understand how consumer interactions with their brands are changing.
harris-interactive.co.uk
Want More? – Follow us on Twitter, Like us on Facebook, or subscribe to our RSS feed. You can even get these news stories delivered by means of email, straight to your inbox every day.
Share this:
Facebook
Twitter
Reddit
LinkedIn
Pinterest
Email
More
WhatsApp
Print
Skype
Tumblr
Telegram
Pocket