This new website hopes to make choosing fabrics for upholstery, lampshades or pillows much easier. Co-founders Shane Reilly, of Decorati (now part of Gilt), as well as Kelly Berger, of Tinyprints, create curated collections like Manzanita as well as Yorkshire. Then, shoppers can see how a pretty fabric might look on an upholstered stool, as well as find a complementary option for coordinating pillows or a lampshade. Smart!
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